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Product marketing manager
We are developing Kwikwins, technology startup, an on-demand product competency platform, in new regions. We help founders and entrepreneurs form product teams to solve digital product development challenges.
We are looking for a Product marketing manager who will lead the process of attracting founders and creators of digital startups to our platform with digital marketing instruments and approaches
Description
You will be:
  • Executing an effective digital strategy to achieve business objectives from brand awareness through to conversion and retention
  • Creating cross channel digital assets which are engaging, on brand and designed to resonate with the target audience
  • Developing and implement a strategy in digital and omni-channels, utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Managing the budget for all digital marketing tools to ensure ROI and effective cost of acquisition
  • Ensuring effective planning, execution and optimisation of key traffic KPIs in channels of paid attraction, organic, own media channels
  • Actively seeking and identify new ways and channels of engagement
  • Testing hypotheses a lot and actively to improve performance marketing indicators
  • Collaborating with the team and external partners (designers, copywriters, content developers, etc.)
  • Always ensuring that a customer-centric (obsessed) approach is used to activate digital marketing activities through creative, messaging, and targeting opportunities
  • Brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests
  • Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Write compelling posts, ads, articles, how-to content that people appreciate and respond to
  • Identify trends and insights, and optimize spend and performance based on the insights & instrument conversion points, enhancing user funnels
  • Managing Target, CPA, Context advertising
  • Exploring customer pain points and apply insights to the product (landing page)
  • Launching promo campaigns online
  • Testing growth hypotheses with A/B tests (according to the HADI-cycle method): cannibalizing organic traffic with brand traffic, measuring the effectiveness of various creatives, promotional campaigns with various receipts, etc.
  • Analysing results in Google Analytics
What we expect from candidate:
  • You have experience in IT and/or digital industry
  • You have 2 or more years of experience in digital marketing
  • You have an excellent understanding of digital tools and how they work
  • You know how to correctly evaluate the effectiveness of marketing activities: calculate ROMI, CPL, CAC
  • You understand the peculiarities of working with marketing tools: loyalty, targeted and contextual advertising, SEO, CPA networks, SMM, CRM, content marketing
  • You are interested in working with us in the Future of Work segment
  • You are independent, proactive and result-oriented
  • You are empathic, open, able to find an approach to different people
  • You have a sense of taste and follow the trends of the digital environment
  • You know how to be a real business partner and work in a team
  • You have good written and spoken English (C1-C2)
What can we offer:
  • Opportunity to work in the company from the new economic world without 3rd parties venture institutes
  • Possibility to grow and lead your own team or a whole unit in 6-9 months
  • Friendly and highly qualified team
What do you need to know about our team:
  • Our company’s revenue has grown by 80% over the past 6 month and we are not going to stop there
  • Our products aimed to create real value for clients
  • You will have important tasks from the first day in our team, participating in decision making, and your effort will pay you back quickly
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